Frequently Asked Questions

No! You do not need to be a chess player. Our curriculum certification program teaches you everything you need to know about chess and how to teach it using our unique Story Time method, from the ground up.

While teaching experience is helpful, it's not required. Our training program covers classroom management, engaging young learners, and effective instruction techniques. A passion for children's education is more important than formal teaching credentials.

Most franchisees start part-time and grow to full-time as their business develops. Since most programs run after school and on weekends, the schedule can be flexible. Many franchisees keep other employment during their initial ramp-up period.

We're actively expanding and have territories available in most major metropolitan areas. Our current focus areas include markets in the Southeast and Texas, but we're open to discussions about other regions. Visit our Markets page for more information.

The estimated initial investment ranges from $65,579 to $87,227, including a $49,500 franchise fee, equipment, working capital, and initial marketing. See our Investment page for a detailed breakdown, and refer to Item 7 of the Franchise Disclosure Document for complete details.

Yes. We offer a 5% discount on the Initial Franchise Fee for your first outlet to honorably discharged veterans of the U.S. armed forces who meet our standard requirements. See Item 5 of our Franchise Disclosure Document for details.

While we don't offer direct financing, many franchisees use SBA loans, 401(k)/IRA rollovers (ROBS), home equity, or personal savings. We can connect you with franchise financing specialists who understand our opportunity.

Ongoing fees include a 7% royalty on gross revenue, a 2% brand fund contribution, and a $200/month Internal Systems Fee. These fees support ongoing training, marketing, and operational systems.

Revenue varies by market and operator. All financial performance information is disclosed in Item 19 of our Franchise Disclosure Document, which you will receive at least 14 days before signing any agreement or paying any fees.

Our training program includes curriculum certification (learning our Story Time Chess method), business operations training, marketing and sales training, and hands-on practice. Training is a combination of virtual sessions and in-person experience.

You'll have a dedicated franchise success coach, access to our operations platform, monthly franchisee meetings, marketing resources, and continuous curriculum updates. We're committed to supporting you and available when you need help.

The typical timeline from initial inquiry to launching your first programs is 10-18 weeks. This includes the pre-work phase (2-4 weeks), discovery day, agreement signing, and training/setup (4-8 weeks).

Programs typically run in schools (as after-school enrichment), community centers, libraries, and private homes. You don't need a dedicated facility—our model is designed for low overhead and flexibility.

Most franchisees start as the primary instructor. As your business grows, you can hire additional instructors. We provide guidance on hiring, training, and managing staff when you're ready to scale.

You'll need chess sets, curriculum materials, demonstration boards, and promotional items. We provide a complete startup kit and ongoing access to materials through our supplier network.

Our pre-work program teaches you how to identify and approach potential partners. We provide outreach templates, talking points, and ongoing coaching on building school relationships. Our franchisees typically work with 5-15 schools in their first year.

Pre-work is a 2-4 week program where you complete 5 steps: territory research, market analysis, outreach exercises, reflection, and a 90-day launch plan. It's designed to give you real experience with core franchise activities and help both parties assess fit.

Pre-work ensures you understand what running a Story Time Chess franchise entails before making a commitment. It demonstrates initiative and helps us identify candidates who will thrive as franchisees. Successful completion is required for selection.

Discovery Day is an in-person visit to Nashville where you'll meet the team, observe classes, review Item 19 of the FDD, and ask questions. It's your opportunity to experience Story Time Chess firsthand and make an informed decision.

We evaluate candidates based on their pre-work quality, alignment with our values, financial qualifications, and mutual fit. We're looking for partners who are passionate about children's education and committed to following our established system.