How the Business Works

Our franchise model is designed with multiple revenue streams and a comprehensive operational framework.

Multiple Revenue Streams

Diversify your programs with these established offering types.

Recurring

After-School Programs

Partner with schools to offer after-school chess enrichment programs. Recurring program structure with low overhead.

Premium

Private Lessons

Premium one-on-one or small group instruction for families seeking personalized attention.

Seasonal

Summer Camps

Week-long intensive chess camps during school breaks. Great for building community and word-of-mouth.

Events

Birthday Parties

Unique chess-themed birthday party experiences that parents love and kids remember.

Partnership

Library & Community Programs

Partner with libraries and community centers to expand your reach and build brand awareness.

Community

Tournament Hosting

Organize local tournaments to engage your student community and attract new families.

Your Role as a Franchisee

Owner-Operator Model

Most franchisees start as the primary instructor, building relationships with schools and families firsthand. As your business grows, you can hire and train additional instructors.

Key Responsibilities

  • Building relationships with schools and community partners
  • Teaching classes using the Story Time Chess curriculum
  • Managing scheduling, billing, and parent communication
  • Local marketing and community engagement
  • Hiring and training staff as you scale

What We Handle

  • Curriculum development and updates
  • Brand marketing and national awareness
  • Technology and operational systems
  • Ongoing training and support
  • Best practices and benchmarking

Ready to learn more about the opportunity?